In an industry where orders can be extremely inconsistent and often seasonal, the concept of having a client with a recurring order can feel like a golden opportunity! So, there's no wonder why bakers and other small businesses are always looking for ways to land a corporate account. BUT...how does it even work? What exactly should you do to prepare for having a corporate client or selling your products at a wholesale price?
Join this class with store front owner, Lacey Reichwald who will explain how her business manages their corporate accounts and even sells wholesale to other local companies.
Selling wholesale, setting up standing orders, and taking on corporate customers can help you diversify and provide a steady stream of income for your business. In this class, we'll talk about the ins and outs of selling to big accounts. You'll learn about marketing to wholesale clients, pricing, batch baking, invoicing, and much more.
INSTRUCTOR: Lacey Reichwald
DATE: SATURDAY, Nov 9, 2019
TIME: 10:00 AM - 11:00 AM
CLASS LENGTH: 1 HOUR
REGULAR PRICE & CONFERENCE PRICE: $25
Lacey Reichwald is a small-town, small business owner with big ideas and a huge appetite for great experiences. She is a marketing mentor, travel enthusiast, and barista in addition to her role as owner of The SweetSpot Café and The SweetSpot Bakehouse in Whitewater, WI.
Lacey moved to Whitewater as a college student and fell in love with the midwest charm of the small college town. After graduating from the University of Wisconsin-Whitewater with a degree in interpersonal communication, Lacey took over ownership of The SweetSpot and immediately began infusing the small coffee shop with her big ideas and personal touches. Ten years, six renovations, and a second location later, The SweetSpot is the premier café, coffee shop, and specialty cake shop in the area. The backbone of The SweetSpot is a positive customer experience which has created The SweetSpot’s great reputation, loyal customer base, and sales that continue to rise year after year.
Lacey uses her knowledge and experience to mentor other small business owners on growth strategies, employee relations, menu design, and (especially) social media and digital marketing.
When she’s not working, Lacey enjoys spending time with her husband and daughter, eating tacos, enjoying a craft cocktail, and cheering for the Green Bay Packers.