You know your way around Facebook, Instagram, and maybe even Twitter, but are you sure you’re getting the best return on investment possible from social media? Are you turning loyal followers into paying customers who spread your message for you?
In this class, we’ll take a deep dive into various social media platforms, learn how to audit your current strategy, and set up a plan for targeted success.
Topics will include:
- Facebook and Instagram Ads,
- Content creation,
- Community management,
- When and where to spend money, and
- Best practices to save you time and sanity.
If you're new to social media marketing and you're looking for a class to help you get started, check out What's Working NOW on Social Media.
Attending the Sweet Makers Industry Conference? Sign-in to register for this demo and receive the Professional Experience, Conference discount. This demo is $75 for non-conference attendees, and $50 for those attending under the Professional Experience. LEARN MORE
INSTRUCTOR: Lacey Reichwald
DATE: SATURDAY, Nov 9, 2019
TIME: 11:30 AM - 1:30 PM
CLASS LENGTH: 1 HOUR
REGULAR PRICE: $75 || CONFERENCE PRICE: $50
Lacey Reichwald is a small-town, small business owner with big ideas and a huge appetite for great experiences. She is a marketing mentor, travel enthusiast, and barista in addition to her role as owner of The SweetSpot Café and The SweetSpot Bakehouse in Whitewater, WI.
Lacey moved to Whitewater as a college student and fell in love with the midwest charm of the small college town. After graduating from the University of Wisconsin-Whitewater with a degree in interpersonal communication, Lacey took over ownership of The SweetSpot and immediately began infusing the small coffee shop with her big ideas and personal touches. Ten years, six renovations, and a second location later, The SweetSpot is the premier café, coffee shop, and specialty cake shop in the area. The backbone of The SweetSpot is a positive customer experience which has created The SweetSpot’s great reputation, loyal customer base, and sales that continue to rise year after year.
Lacey uses her knowledge and experience to mentor other small business owners on growth strategies, employee relations, menu design, and (especially) social media and digital marketing.
When she’s not working, Lacey enjoys spending time with her husband and daughter, eating tacos, enjoying a craft cocktail, and cheering for the Green Bay Packers.