Whether you are a social media maven or you are brand new to this whole digital marketing thing, this Masterclass will have something for you! Does your social media strategy lack consistency? Do you need help creating content and knowing what to post and when? Facebook, Instagram, Pinterest. Periscope, review sites, and blogging…the possibilities are endless and often overwhelming! BUT...you can create and stick to an effective marketing plan with a little strategy and planning. This class will give an overview of the social media platforms that can best get your business seen and followed and we will go in depth on strategies to convert followers into paying customers. You’ll leave this class with an action plan and a toolkit to totally dominate your social game.
Attending the Sweet Makers Industry Conference? Sign-in to register for this demo and receive the Professional Experience, Conference discount. This demo is $20 for non-conference attendees, and $10 for those attending under the Professional Experience. LEARN MORE
INSTRUCTOR: Lacey Reichwald
DATE: SATURDAY, Nov 10, 2018
TIME: 11:30 AM - 12:30PM
CLASS LENGTH: 1 HOUR
REGULAR PRICE: $20 || CONFERENCE PRICE: $10
Lacey Reichwald is a small-town, small business owner with big ideas and a huge appetite for great experiences. She is a marketing mentor, travel enthusiast, and barista in addition to her role as owner of The SweetSpot Café and The SweetSpot Bakehouse in Whitewater, WI.
Lacey moved to Whitewater as a college student and fell in love with the midwest charm of the small college town. After graduating from the University of Wisconsin-Whitewater with a degree in interpersonal communication, Lacey took over ownership of The SweetSpot and immediately began infusing the small coffee shop with her big ideas and personal touches. Ten years, six renovations, and a second location later, The SweetSpot is the premier café, coffee shop, and specialty cake shop in the area. The backbone of The SweetSpot is a positive customer experience which has created The SweetSpot’s great reputation, loyal customer base, and sales that continue to rise year after year.
Lacey uses her knowledge and experience to mentor other small business owners on growth strategies, employee relations, menu design, and (especially) social media and digital marketing.
When she’s not working, Lacey enjoys spending time with her husband and daughter, eating tacos, enjoying a craft cocktail, and cheering for the Green Bay Packers.