Brick & Mortar 101: Opening a Storefront

Regular price $75.00

Moving your sweets business from your home to a storefront or physical location is "kind of a big deal," and if you've been playing around with the idea but still not ready to pull the trigger, then this class will be a perfect fit for you. During this session, we will discuss the steps required to open your own brick and mortar location. From inspections to the grand opening and all the steps in between, we will discuss the good, the bad and the not so pretty associated with opening a storefront.

Attending the Sweet Makers Industry Conference? Sign-in to register for this seminar and receive the Professional Experience, Conference discount. This seminar is $75 for non-conference attendees, and $20 for those attending under the Professional Experience. LEARN MORE

INSTRUCTOR: Lacey Reichwald
DATE: FRIDAY, Nov 9, 2018
TIME: 1:00 PM - 3:00 PM
CLASS LENGTH: 2 HOURS
REGULAR PRICE: $75 || CONFERENCE PRICE: $20


About Lacey

Learn How to Design Social Media Flyers that Pop at The Ultimate Sugar Show with Lacey ReichwaldLacey Reichwald is a small-town, small business owner with big ideas and a huge appetite for great experiences. She is a marketing mentor, travel enthusiast, and barista in addition to her role as owner of The SweetSpot Café and The SweetSpot Bakehouse in Whitewater, WI.

Lacey moved to Whitewater as a college student and fell in love with the midwest charm of the small college town. After graduating from the University of Wisconsin-Whitewater with a degree in interpersonal communication, Lacey took over ownership of The SweetSpot and immediately began infusing the small coffee shop with her big ideas and personal touches. Ten years, six renovations, and a second location later, The SweetSpot is the premier café, coffee shop, and specialty cake shop in the area. The backbone of The SweetSpot is a positive customer experience which has created The SweetSpot’s great reputation, loyal customer base, and sales that continue to rise year after year.

Lacey uses her knowledge and experience to mentor other small business owners on growth strategies, employee relations, menu design, and (especially) social media and digital marketing.

When she’s not working, Lacey enjoys spending time with her husband and daughter, eating tacos, enjoying a craft cocktail, and cheering for the Green Bay Packers.