Good, Bad, Ugly: Growing Your Brand with Customer Reviews

Regular price $55.00

Online reviews and ratings on websites like Yelp, Facebook, Google, The Knot, etc. have the power to make or break a business. They can be a giant pain in the @$$, but you can harness their power to benefit your business and help it boom!

In today’s data-driven world, 97 percent of customers read online reviews, but they trust reviews as much as recommendations from friends and family. To have a fighting chance in today’s digital world, your business needs to be consistently getting new reviews. But that’s not enough -- you also need to respond to them and promote them.

In this class you will learn, the benefits of customer reviews and using reviews sites. You will also discover strategies for gaining new customer reviews and ways to manage the not so great reviews left for the world to see. It's time that you break away from your dread of reviews and learn to get social on the platforms that can catapult your business in your local community and online.

Attending the Sweet Makers Industry Conference? Sign-in to register for this demo and receive the Professional Experience, Conference discount. This demo is $55 for non-conference attendees, and $40 for those attending under the Professional ExperienceLEARN MORE

INSTRUCTOR: Lacey Reichwald
DATE: SATURDAY, Nov 9, 2019
TIME: 3:00 PM - 4:30 PM

About Lacey

Learn How to Design Social Media Flyers that Pop at The Ultimate Sugar Show with Lacey ReichwaldLacey Reichwald is a small-town, small business owner with big ideas and a huge appetite for great experiences. She is a marketing mentor, travel enthusiast, and barista in addition to her role as owner of The SweetSpot Café and The SweetSpot Bakehouse in Whitewater, WI.

Lacey moved to Whitewater as a college student and fell in love with the midwest charm of the small college town. After graduating from the University of Wisconsin-Whitewater with a degree in interpersonal communication, Lacey took over ownership of The SweetSpot and immediately began infusing the small coffee shop with her big ideas and personal touches. Ten years, six renovations, and a second location later, The SweetSpot is the premier café, coffee shop, and specialty cake shop in the area. The backbone of The SweetSpot is a positive customer experience which has created The SweetSpot’s great reputation, loyal customer base, and sales that continue to rise year after year.

Lacey uses her knowledge and experience to mentor other small business owners on growth strategies, employee relations, menu design, and (especially) social media and digital marketing.

When she’s not working, Lacey enjoys spending time with her husband and daughter, eating tacos, enjoying a craft cocktail, and cheering for the Green Bay Packers.