"Upselling is a sales technique where a seller induces the customer to purchase more expensive items, upgrades or other add-ons in an attempt to make a more profitable sale. While it usually involves marketing more profitable services or products, it can be something as simple as exposing the customer to other options that were perhaps not considered."
There are a ton of options that bakers, cakers and sweet makers can use to upsell to their customers. Adding on items such as custom toppers, banners, and invitations are just a few ways that you can increase your sales per each customer transaction.
In this seminar, you will hear from Nicole Silva, a Georgia based store-front owner who is able to increase her sales by adding on custom items such as toppers that she produces using a Silhouette Cameo. Learn about upselling and other time saving tips that Nicole is able to use in her business thanks to her investment in her personal cutting machine.
Thinking of buying your own Silhoutte or own the machine and don't know how to use it?
Register for Nicole's Saturday hands-on class where you will learn to Make Cake & Cookie Stencils Using the Sihoutte Cameo.
Attending the Sweet Makers Industry Conference? Sign-in to register for this seminar and receive the Professional Experience, Conference discount. This seminar is $75 for non-conference attendees, and $20 for those attending under the Professional Experience. LEARN MORE
INSTRUCTOR: Nicole Silva
DATE: FRIDAY, Nov 9, 2018
TIME: 3:30PM - 5:30PM
CLASS LENGTH: 2 HOURS
REGULAR PRICE: $75 || CONFERENCE PRICE: $20
About Nicole Silva
Nicole Silva is the award-winning baker and owner of Crumbles Bakery, a small boutique bakery in South Atlanta, GA. The former elementary school teacher and mother of three began her baking journey by making treats for her own children and the children in her classes. While making these treats she noticed she had a knack for the art of cookie decorating which led her to open Crumbles by Nicole, a home-based bakery in 2014.
After appearing on ABC’s Great American Baking Show in 2015 she transitioned from the creative teacher and home-based baker, to brick and mortar bakery owner. Crumbles Bakery opened its doors on November 12, 2016 and continues to thrive. Just one year after its opening, on November 13, 2017 Nicole competed and won Food Network’s Christmas Cookie Challenge.