Champagne Wishes on a Beer Budget: Managing The Sales Process

Regular price $20.00

Do you have customers that come in with elaborate ideas for a cake or a picture from the Internet that they “just have to have”? As a good salesperson, you spend lots of time researching, sketching, and figuring how to build the cake and then hear “That’s more than I wanted to spend.”

In this session, you will learn how to qualify the sale and really understand your customer's wants and needs so that you can quickly and efficiently make the sale. 

Attending the Sweet Makers Industry Conference? Sign-in to register for this seminar and receive the Professional Experience, Conference discount. This seminar is $20 for non-conference attendees, and $10 for those attending under the Professional Experience. LEARN MORE

INSTRUCTOR: Retail Bakers of America
DATE: SATURDAY, Nov 10, 2018
TIME: 11:00 AM - 12:00 NOON 

About the Retail Bakers of America

Learn more about the business side of baking from the Retail Bakers of America at The Ultimate Sugar Show.With a passion for baking since 1918, the Retail Bakers of America is a proud business partner to the industry. The “Business of the Retail Baker” is a series of education sessions that will cover everything from opening a bakery to making a profit, and everything in between. Learn from the top professionals in the baking world, and get real-time advice and ideas that will change the way you run your baking business.

PLEASE NOTE: The Shipping & Returns policy listed on Facebook does not apply to this class. To review the official Ultimate Sugar Show CLASS REFUND POLICY please visit