Ready to take your online presence to the next level? Blogging can be an excellent way to tell your story and to drive traffic to your website (which leads to more sales!). The best part is that you own your content! Blogging can be even more powerful for your brand when your content is shared through social media.
In this training, you will learn how to build a blog for your business/brand, and how to create a promotion strategy that drives big results. Topics include: (1) setting up and managing your blog to drive results, (2) deciding on your voice and content, (3) building a plan to promote your blog and reach the right audience, (4) utilizing photos and videos, (5) selecting the best blogging platforms and plugins.
In addition to blogging to help build your business, you might find yourself launching a blogging business! That's right...can you imagine getting paid to blog outside of your business? It's totally a possibility!
Attending the Sweet Makers Industry Conference? Sign-in to register for this seminar and receive the Professional Experience, Conference discount. This seminar is $65 for non-conference attendees, and $35 for those attending under the Professional Experience. LEARN MORE
INSTRUCTOR: Lacey Reichwald
DATE: FRIDAY, Nov 8, 2019
TIME: 5:00 PM - 6:30 PM
CLASS LENGTH: 1.5 HOURS
REGULAR PRICE: $65 || CONFERENCE PRICE: $35
Lacey Reichwald is a small-town, small business owner with big ideas and a huge appetite for great experiences. She is a marketing mentor, travel enthusiast, and barista in addition to her role as owner of The SweetSpot Café and The SweetSpot Bakehouse in Whitewater, WI.
Lacey moved to Whitewater as a college student and fell in love with the midwest charm of the small college town. After graduating from the University of Wisconsin-Whitewater with a degree in interpersonal communication, Lacey took over ownership of The SweetSpot and immediately began infusing the small coffee shop with her big ideas and personal touches. Ten years, six renovations, and a second location later, The SweetSpot is the premier café, coffee shop, and specialty cake shop in the area. The backbone of The SweetSpot is a positive customer experience which has created The SweetSpot’s great reputation, loyal customer base, and sales that continue to rise year after year.
Lacey uses her knowledge and experience to mentor other small business owners on growth strategies, employee relations, menu design, and (especially) social media and digital marketing.
When she’s not working, Lacey enjoys spending time with her husband and daughter, eating tacos, enjoying a craft cocktail, and cheering for the Green Bay Packers.