Learn to grow your cake & treat business at the Sweet Conference!

The Ultimate Sugar Show's Sweet Makers Conference began in 2016 under the name the Sweet Fest® Business Conference (aka Sweet Fest Con).

Much like Legacy Sweet Fest Con, the Sweet Makers Conference is a business focused conference for aspiring & established professionals in the baking & sweets industry. The Conference begins on Friday Morning, Sept 24, 2021 and runs until Sunday, Sept 26. Because the conference operates in conjunction with the larger Ultimate Sugar Show's Baking Supply Expo and Cake Competition, Sweet Industry Professionals will experience The Ultimate Sugar Show in ways that will far exceed the experience of those who merely attend the show to enjoy the sugar art and take a few classes.

The Sweet Makers Industry Conference is about connecting a community of industry professionals as we learn together and party together. The Conference is a weekend crammed with invaluable information & tips to help Sweet Entrepreneurs with managing & growing their sweet business.

With the addition of a trade show, cake competition, and bake supply expo, The Ultimate Sugar Show is able to build on all of the best parts of Legacy Sweet Fest Con and provide Conference attendees a larger selection of vendors and a greater variety of both business and sugar art classes. Attend The Ultimate Sugar Show under the Professional Experience to gain access to all of the EXCLUSIVE Conference features.

Seminars & Classes Included

The Professional Experience is another way of saying that you get to participate in a Sweet Makers' Business Conference, enjoy the Ultimate Sugar Show VIP benefits, including a credit towards taking Business Classes & Sugar Demos as well as additional discounts on individual classes.

The Professional Experience was created to help sweet industry professionals & sugar hobbyist experience an all inclusive weekend of sugar. The Ultimate Sugar Show's Professional Experiences takes into account all of the things that we love about cake shows like taking classes, meeting new friends, and discovering new sugar toys, and we put it in all in one package.

We've planned day & evening activities and allotted $200 for you to use towards Business classes & Sugar demos. In fact, depending on how you budget it, you could register for as many as 8 classes without going beyond your Professional Experience registration fee. You can even use your Professional discount to register for more classes if you want to spend more than $200 on Business classes & Sugar demos.

Summery of Full List of Benefits for the Professional Experience Pass

Access to the 3-day Sweets Conference designed for Bakers, Cakers, Sugar Artists & other Sweet Industry Professionals.

EXCLUSIVE Access to the Skills Share-A-Thon

EXCLUSIVE Access to the Cake & Sugar Artist Panel Discussion

$200 Credit towards Core Business Classes/Sugar Demos

Additional Conference Discount on Business Classes/Sugar Demos

Access to Annual Saturday Night Dance Party

One Hour EARLY Access to Vendor Hall
An EXTRA 2-Day Weekend Vendor Hall Passes
VIP Swag Bag
FREE Event T-shirt
FREE Raffle Ticket​

Exclusive Benefits & Activities

Each day of The Ultimate Sugar Show is packed with sweet activities for bakers, cakers, Sweet Makers & Sugar Artists. The only way to gain access to the all of the weekend's activities is to attend The Ultimate Sugar Show under the Professional Experience. Below you will find a list of features, benefits, and activities that are included in the Professional Experience. If you have any questions, please make sure to connect with The Ultimate Sugar Show team at info@ultimatesugarshow.com.

A detailed schedule of events will be provided during check in on Fri., Sept 24. However, if you're making travel plans you should plan to arrive by no later than 8 AM Friday Sept 24 and leave no earlier than 4 PM Sept 26.

Friday AM, Sept 24 | Skills Share-A-Thon

We jump right in to the weekend with a fun & creative demo/networking mashup called the Skills Share-A-Thon.

This morning activity will be the perfect way to break the ice and to meet your peers & product partners in the sweets industry.

This day session will include product/technique demos, donuts, coffee and networking. Check-in opens Friday Morning @ 7:30 AM and Skills Share-A-Thon runs from 8 AM - 10 AM.

Friday PM, Sept 24 | Group Seminars

The Skills Share-A-Thon will be followed by a series of afternoon group sessions including our Annual Sugar Celebrity Business Panel, an exercise to promote self-care, and a discussion on life after cake.

The Sugar Celebrity Business Panel offers attendees, instructors and Sweet Community influencers the opportunity to have an open discussion about various topics and industry issues including work life balance, competing on TV, and choosing between staying in the home or opening a store front. It is always a conference favorite!

Saturday, Sept 25 | Individual Classes & Shopping

One of the great parts about this conference is that it is complete catered to fit your needs. You have the ability to completely customize your conference experience for the final two days of the weekend.

We will have a mix of business classes, sugar demos and some hands on cake decorating classes hosted by some of your favorite cake & sweet business instructors.

Class offerings are still being finalized, but as a Professional Experience attendee you will have early access to register for classes before they open to the public as long as you've purchased your Professional Experience ticket by 6/15/21.

Oh...and don't forget shopping also starts on Saturday, and you get access one hour before to the Vendor Hall opens to the public!

Saturday PM, Sept 25 | Annual Dance Party

After a few days of learning, shopping & networking, we've got to take some time to chill out & get down with our sweet selves! It's time to party!!

After the Vendor Hall closes and classes have ended, the Dance Party will start at 7:30 PM and run until Midnight. So you will have plenty of down time to grab a bite with your new sweet friends, freshen up, before you come hang with the group and dance/laugh the night away!

There will be dancing, drinks and tons of fun! There's no dress code. Just make sure that you are comfortable and ready to have a blast!

Sunday, Sept 26 | Individual Classes, Shopping & Awards

Of course, we can't be 100% business, 100% of the time. So, we've devoted our Sunday classes to enhancing your sugar skills.

This is the perfect opportunity to schedule a sugar class with one or two of your favorite cake decorating instructors and sugar artists.

Extra Sugar Class are hands-on, multi-hour classes that are devoted to refining your more advanced sugar skills. These classes are not a part of the conference, but they will be offered by USS Instructors on-site. Registration for these Sugar Add-ons will be available on the website but they are coordinated by each individual instructor.

Finally, we will wrap up the weekend with the announcement of the weekend's sugar art competition winners. If you can, make sure to stick around until 4 PM on Sunday to see who takes home the cash!

Want to spread your payments?

If you need a little more time to pay for your Professional Experience Ticket, select this option and the Ultimate Sugar Show will email you a series of invoices leading up to the Ultimate Sugar Show. You will receive an invoice for this first payment within 24 - 48 hours and will have 3 business days to submit payment for that invoice. Failure to submit payment for this initial invoice by the due date will result in the ticket being cancelled.

You will receive a follow-up invoice within 20 - 25 days so that you can submit your next installment. Your total number of payments will be based on when you register to attend The Ultimate Sugar Show.

UNTIL JUL 5 | $97 First, Then 3 Payments of $100
JUL 6 - AUG 5 | $137 First, Then 2 Payments of $130
AUG 6 - SEPT 5 | $200 First, Then 1 Payment of $197

If you have any questions about your payment plan or want to pay off your balance early, please email info@ultimatesugarshow.com directly.

All payment plan balances must be paid in full by 11:59PM EST September 5, 2021. Full Registration payments will be accepted until the conference is SOLD OUT or until September 5, 2021, whichever occurs first. By selecting a payment plan option, you agree to pay your remaining balance in a timely manner in the months leading up to The Ultimate Sugar Show.

Payments made more than FIVE (5) days past the payment due date are subject to registration cancellation without a refund or credit.

This payment option is ONLY for the Professional Experience Ticket type. If you select this option when purchasing classes, your purchase WILL NOT be completed and your class seat(s) will not be reserved.