Festivals, Fairs & Pop-up Shops: Growing Your Sweet Business through Special Events

Regular price $60.00

Participating in special events (i.e. pop-up shops, fairs, festivals and farmer's markets) can be a great way to raise brand awareness for your growing business. However, where do you even begin to plan or find the "right" type of event?

Join Attorney Dawn Belisle, the Lawyer turned Baker, as she discusses the highlights and pitfalls of participating in special events. Since 2013, Dawn has participated in hundreds of local community events, markets and festivals throughout Metro-Atlanta and other parts of the Southeast. Her home based, company Delights by Dawn has been the sweets vendor for public event spaces such as the Georgia Dome, Phillips Arena, and Atlanta Motor Speedway. In this seminar, Dawn will share her knowledge on how to find quality events that will help you brand promotion, what to expect when selling at markets & fairs, and how to plan for your first special event. If you've ever wanted to participate in a pop-up shop or market, don't miss Dawn's seminar on Friday.

Attending the Sweet Makers Industry Conference? Sign-in to register for this seminar and receive the Professional Experience, Conference discount. This seminar is $60 for non-conference attendees, and $20 for those attending under the Professional ExperienceLEARN MORE

INSTRUCTOR: Attorney Dawn Belisle
DATE: FRIDAY, Nov 9, 2018
TIME: 6 PM - 7:30 PM
CLASS LENGTH: 1.5 HOURS
REGULAR PRICE: $60 || CONFERENCE PRICE: $20


About Dawn

Learn how to Grow Your Sweet Business through Special Events at The Ultimate Sugar Show with Attorney Dawn Belisle.Dawn Belisle of Delights by Dawn is an Atlanta based criminal defense attorney turned online bakery owner. She is a graduate of Spelman College and Nova Southeastern University Law School and has practiced law in the Atlanta area for 20 years. Dawn began baking and selling her alcohol infused cakes, "Toxycakes" back in 2013. She is the proud mother of a 21 year old son.

Delights by Dawn is an online baking company that also provides "Toxycakes" to fans at the Georgia Dome during Falcons games and events, Phillips Arena for Hawks home games and concerts, and NASCAR 2016 Atlanta Motor Speedway races.