Now that it's safer to gather in groups! We're excited to come back together as a cake & sweets community to learn, shop and reconnect in person. We've created some NEW Health & Safety Policies in accordance with the CDC to create the safest in-person event possible. Please keep in mind that the promotional images on this site do not adequately reflect our 2021 Show Policies.

Georgia's Largest Baking & Sweets Show

register today!

Vendor Hall Hours


VIP Doors Open @ 10 AM

Gen. Admin Doors Open @ 11 AM

Show Floor Closes @ 6 PM

SUNDAY, Sept 26

VIP Doors Open @ 10 AM

Gen. Admin Doors Open @ 11 AM

Competition Awards Ceremony @ 4 PM

Show Floor Closes @ 5 PM

There's something for everyone at The Ultimate Sugar Show!

In addition to shopping for new cake toys, sampling local sweet eats, and learning new sugar skills, the Ultimate Sugar Show attendees can enjoy Main Stage presentations and demos in the Vendor Hall. Check back soon for a full Main Stage schedule so you can set aside time to join a few of the free activities on Saturday, Sept 25 or Sunday, Sept 26.

Discover the next big thing in decorating tools!

Cake enthusiasts, hobby bakers, sugar artists and sweet business owners can shop a large selection of cake toys and baking supplies that will make your sweet life even easier to manage.

Make sure to bring an extra bag to carry home all of your goodies.

Learn from Sweet Industry leaders!

Want to take your decorating skills to the next level, or need help running the business side of your Sweet Business?

The Ultimate Sugar Show offers both decorating and business classes to help bakers, cakers and sugar artists of all levels improve their decorating skills and gain more business knowledge. Browse our full list of classes!

Showcase your Sugar Art skills & win!

From sculpted cakes to homemade baked goods, The Ultimate Sugar Show will showcase the best of the best in sugar art and amazing desserts.

Cakers, bakers, pastry professionals and sugar artists will compete for cash prizes and bragging rights. Amateurs, hobbyists, and professionals of all ages are invited to participate!

Want to turn your sweet hobby into a business?

Attend the Ultimate Sugar Show under the Professional Experience to gain access to EXCLUSIVE activities and benefits such as the Skills Share-a-thon, Cake Influencers Panel Discussion, the Saturday Evening Dance Party...PLUS all of the benefits included in the Weekend PLUS Pass!

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Register to Compete!

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Big thanks to our awesome 2021 Partners!

Below you will find a list of the Vendors & Sponsors who have a hand in making USS21 the best Sugar Show yet! Make sure to connect with them in our Exhibit Hall and shout them out on social media! If you're a VIP or Professional Experience Attendee you will also find some of their sweet goodies in your VIP Swag Bag this year. Purchase your VIP ticket while supplies last!

Want to be a show partner?

Calling all bake supply vendors and sweet business owners! Do you want to gain more exposure to the baking and sweets lovers of the Southeast? Click the button below to be directed to our Show Partner's portal where you will learn more about vending or sponsoring this year's Ultimate Sugar Show.

Become an Exhibitor

The Story of USS

Attend the Show!

Cobb Galleria Centre

Two Galleria Parkway
Atlanta, Georgia, 30339

Get directions