In addition to shopping for new cake toys, sampling local sweet eats, and learning new sugar skills, the Ultimate Sugar Show attendees can enjoy Main Stage presentations and demos in the Vendor Hall. Check back soon for a full Main Stage schedule so you can set aside time to join a few of the free activities on Saturday, Sept 25 or Sunday, Sept 26.
Georgia's Largest Baking & Sweets Show
The Ultimate Sugar Show is the ultimate experience in all things sugar from SHOPPING to EATING, LEARNING, and COMPETING.
Sweet lovers, sugar enthusiasts, bakers, cakers and sugar artists are invited to indulge themselves in the world of sweets for a weekend full of fun, family friendly activities, eating, sugar art competitions and so much more.
A portion of The Ultimate Sugar Show's proceeds will be donated to Aflac Cancer and Blood Disorders Center of Children's Healthcare of Atlanta.
There's something for everyone at The Ultimate Sugar Show!
Discover the next big thing in decorating tools!
Cake enthusiasts, hobby bakers, sugar artists and sweet business owners can shop a large selection of cake toys and baking supplies that will make your sweet life even easier to manage.
Make sure to bring an extra bag to carry home all of your goodies.
Learn from Sweet Industry leaders!
Want to take your decorating skills to the next level, or need help running the business side of your Sweet Business?
The Ultimate Sugar Show offers both decorating and business classes to help bakers, cakers and sugar artists of all levels improve their decorating skills and gain more business knowledge. Browse our full list of classes!
Showcase your Sugar Art skills & win!
From sculpted cakes to homemade baked goods, The Ultimate Sugar Show will showcase the best of the best in sugar art and amazing desserts.
Cakers, bakers, pastry professionals and sugar artists will compete for cash prizes and bragging rights. Amateurs, hobbyists, and professionals of all ages are invited to participate!
Want to turn your sweet hobby into a business?
Attend the Ultimate Sugar Show under the Professional Experience to gain access to EXCLUSIVE activities and benefits such as the Skills Share-a-thon, Cake Influencers Panel Discussion, the Saturday Evening Dance Party...PLUS all of the benefits included in the Weekend PLUS Pass!Learn More
The Story of USS
Since 2014, Bakers & Sweet Makers from all over the country have met in Atlanta to learn from each other & connect as a Sweets Community during the Annual Sweet Fest Business Conference.
Sweet Fest Con continues on in 2021 as the Professional Experience, a 3-day Sweet Community Business conference held in conjunction with The Ultimate Sugar Show.
With the addition of Georgia's largest bake supply Vendor Hall, sugar art competition, and cake decorating & business classes, this once small conference has become the ultimate place to connect with sweet friends, learn new skills and gain important business knowledge.
For everyone's safety, we went virtual in 2020, but we're excited to meet in person again in Atlanta on Sept 24 - 26, 2021.
If you're unable to attend the business conference, we invite you to register to attend a class or demo on Sept 25 & 26 and join us in the Vendor Hall.
Shop the largest collection of bake supply vendors in the Southeast at the 2021 Ultimate Sugar Show where we're sure you will discover your next favorite baking tools, see gorgeous sugar art, and taste sweets from local vendors.